The Metaverse: Reshaping Digital Brand Marketing

Greg Kahn (Moderator)

President & CEO
Emerging Tech Exchange

Greg Kahn is a catalytic force in the technology, media and entertainment industries, renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals.

Greg is a 2020 recipient of CEO World’s Business Role Model of the Year. He’s also a former award-winning executive at the Meredith Corporation and Publicis Groupe who received his MBA from the UCLA Anderson School of Management and undergraduate degree from the University of Pennsylvania.

Ioana Matei

Immersive Technologies Leader
Procter & Gamble

Ioana Matei is the Immersive Technologies Leader for Procter & Gamble and has more than 15 years’ experience working in IT for P&G. In the past 6 years, Ioana has been focusing on building immersive technologies (VR and AR) services for enterprise from shopper packaging research, retailers virtual store visits to brand engagement on new story telling. Ioana is also a professional film maker and VR experience creator. She has written, directed two short films, produced one feature film and she is involved in the production of several VR experiences. She has co-founded Women in Immersive Technologies Europe with the mission to support women in this new emerging industry and she is running the Virtual Reality section of the Fine Arts Film Festival in Los Angeles.

Tressie Lieberman

Vice President of Digital Marketing and Off-Premise
Chipotle

Tressie Lieberman is Vice President of Digital Marketing and Off-Premise for Chipotle. She is focused on expanding access to real food with new ordering channels such as delivery and catering. She is passionate about breaking through in culture and growing community engagement by leading Chipotle Rewards loyalty program, CRM, metaverse, social media and influencer relationships.

Lieberman also held leadership positions at Snap Kitchen and Taco Bell. She has achieved accolades such as being named on the Nation’s Restaurant News Power List, Advertising Age Women to Watch and Business Insider’s Top Influencer Marketers. She develops future leaders through the Chipotle women’s employee resource group.

Janet Balis

Partner, Marketing Practice Leader
Ernst & Young, LLP

Janet Balis leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice. She has also served as a partner at Betaworks, publisher of The Huffington Post, and EVP Media Sales and Marketing at Martha Stewart Living Omnimedia. Balis is on the global board of the Mobile Marketing Association and the International Television Academy of Arts and Sciences, and she is also an advisor to the Harvard Business School Digital Initiative.

Grace Dolan

SVP of Marketing and Digital Experience
Frontier Communications

Grace Dolan is the SVP of Marketing and Digital Experience for Frontier Communications, one of the country’s leading providers of high speed FiberOptic internet. Since arriving at Frontier she has ignited the holistic evolution of the Frontier brand, with an unyielding ambition to unlock the power of connectivity for every consumer.

Prior to Frontier, Grace spent 5 years at Samsung as the VP of Integrated Marketing, where she propelled Samsung TV’s leadership in the category. She developed a Passions-based marketing and innovation strategy for the US business, redefining the brand’s purpose to lead through service to the consumer. She elevated Samsung’s efforts to deliver the ultimate home entertainment experience to gamers, streamers and sports fans, delivering award-winning advertising, first-of-its-kind partnerships with Xbox, Netflix and ESPN, and an advanced innovation roadmap.

Grace also spent 9 years in Brand Management at Johnson & Johnson, where she drove the growth of iconic brands like Aveeno, Listerine and Johnson's Baby.

Grace resides in Demarest, NJ with her husband and their 3 small kids. She holds a law degree and an MBA from the University of Michigan, and a Bachelor of Arts in International Relations from the Johns Hopkins University.

Keith Soljacich

Head Of Innovation
Publicis Media

Keith specializes in the technologies that power innovative marketing and advertising campaigns. Working with iconic brands at Publicis Media for over 10 years like Whirlpool, American Express, MillerCoors, Disney and PlayStation, Keith’s focus on immersive technologies like XR and AI has helped Digitas be named a Leader in Gartner’s ”Magic Quadrant forGlobal Digital Marketing Agencies” for three years straight.