What Nvidia’s Rise Means for You
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on May 30, 2023
That brings to the practical point of what Nvidia’s market impact holds for tech investors, brands, media companies, and entrepreneurs.
On Monday, Nvidia showed just how it’s already driving huge change in the advertising industry.
WPP, one of the world’s largest advertising groups, told the FT it was teaming up with Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients. The article states:
The platform combines 3D imaging software that can be used to produce a fully accurate photo realistic image — of a car, for example — which can then be taken into a video or 2D advertising generated by the AI engine. In the case of a car, this could be placed in a desert, or rainy street, with the car adapting to its surroundings — glistening wet or reflecting glare — in processes that would have taken days using a traditional green screen or real-life filming. The speed of production means that advertising campaigns can be rapidly adapted for different markets or countries — putting the car into streets in Hong Kong or New York, for example — and will be able to create customised advertising for different digital channels such as YouTube or TikTok and their specific user groups.
The business implications are clear across the board:
– Tech Investors: The impending entry of Nvidia into the trillion-dollar club underscores the increasing importance and demand for graphics processors in AI-related applications. This rally in tech stocks could signify a broader wave that will elevate the entire technology segment.
– Brands: Marketers must prioritize the development of AI strategies to remain competitive. AI integration in branding, communications, ad creation, SEO, targeting, and analysis/effectiveness is crucial for staying ahead in today's dynamic market.
– Media Companies: Content owners face the challenge of navigating the impact of AI chatbots on the ownership and distribution of material. Additionally, they must address the rapid dissemination of misinformation and explore the potential use of generative AI to produce content. Publishers need to leverage AI tools to capture and surpass their rivals' capabilities, adapt to evolving media consumption habits, and find innovative ways to engage consumers in an era where chatbots deliver information.
– Entrepreneurs: The AI space presents exciting opportunities for entrepreneurs to develop applications and platforms that leverage Nvidia's powerful graphics processing units (GPUs). These GPUs not only advance AI capabilities but also facilitate the development of web3 formats, including mixed reality applications in various sectors such as entertainment, healthcare, and education.
– Industry Impact: Nvidia's success has had a positive ripple effect on other GPU-focused chipmakers, such as AMD. The growing prominence of AI and robotics is driving demand for GPUs across the industry, leading to a broader technological transformation.
Greg Kahn
Emerging Tech Exchange
Founder & CEO
