Verizon CMO Diego Scotti Is Out — What Does it Mean for the 5G Races?
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on May 23, 2023
Big news from the world of telecoms and branding arrived this past week, when high-flying Diego Scotti announced he was out as CMO after eight years.
Word is that Verizon, like most brands, were looking to cut costs on the branding front. Scotti was a champion of splashy ads. But in these times of emphasizing performance, Scotti’s style is out.
His departure comes nearly seven months after ex-Apple exec Andrew McKechnie stepped down as Verizon’s chief creative officer. At the time, McKechnie’s exit came after Verizon Scotti made a number of “strategic changes” on the creative front.
Under the marketing department’s new direction, the Creative Marketing Group that McKechnie oversaw will be joining forces with the Marketing Activation team under the leadership of Kristin McHugh, SVP, marketing activation and creative.
The brand’s creative focus has largely been aimed at being viewed as the leader in providing “reliable 5G coverage.” It’s something rivals AT&T and T-Mobile have been vying for as demands for faster internet speeds is one of the main obstacles to realizing web3.
Greg Kahn
Emerging Tech Exchange
Founder & CEO
