Merch at the Movies
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on October 10, 2023
Taylor Swift is showing cinema operators a new era for revenue sourcing — are they watching?
Those super-sized popcorn buckets are not big enough to plug the looming gap in movie theater chains’ revenue reports.
As a result of the disastrous "Hollywood Double Strike," which recently saw the writers return to work as actors' labor action continues (as of this writing), cinemas are likely to see less content coming to the screens next year. Naturally, that would mean smaller audiences at the box office.
But it doesn’t have to be that way.
As with most things related to pop culture, Taylor Swift may have the answer. All theater owners need to do is follow her lead in thinking beyond the typical concession stand fare.
Read more on Media Village
Greg Kahn
Emerging Tech Exchange
Founder & CEO
