Gen AI Leaders, It’s Time to Learn the Lessons from IoT Hype

By Greg Kahn
Emerging Tech Exchange
Founder & CEO

Published on October 10, 2023

After years of industry conferences heralding the “Year of Mobile,” talk in 2012 and 2013 was about how IoT was soon going to be everywhere. The space was already attracting a surge of startups, venture capital investments, and a lot of talk. 

There was wide speculation that wearables and connected home would change media consumption, shopping, and the still incipient rise of social media. By 2015, when the Apple Watch debuted in 2015, the 4.2 million sales in the second fiscal quarter of that year led many to believe that the iPhone would be soon supplanted by an all-in-one timepiece.

Is this a case of deja vu all over again?

In this week’s Beyond the Hype Cycle? on Substack, I look back at the difficulties IoT startups and investors faced as a cautionary tale for today’s gen AI players.

Read on.

Greg Kahn 

Emerging Tech Exchange
Founder & CEO

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
Previous
Previous

Merch at the Movies

Next
Next

Expert Voices - Call for Voices