The Metaverse’s Second Life 🤘🏼
By Greg Kahn
Founder & CEO, Emerging Tech Exchange
March 20, 2023
“The metaverse has hit a snag, and leading technology companies such as Meta, Microsoft and Apple have reduced their focus on the R&D behind the virtual world,” writes VentureBeat’s Victor Dey.
I’d say it’s more a matter of perception. The metaverse – and our understanding of it – is more a matter of evolution. And evolution is not a linear process, the late Harvard professor Stephen Jay Gould famously observed.
Progress “zigs and zags,” Gould noted.
What can be called “snags” can also be considered growing pains of an idea larger than what any one platform or tech company (even the giants) are attempting (or appearing to back away from).
As I pointed out in this VentureBeat article, the lead on the metaverse will come from the likes of brands who are finding the use cases, rather than the companies trying to craft the infrastructure. Brands as diverse as McDonald's and Gucci and Nike and PepsiCo and the LEGO Group are creating real value in immersive worlds.
And worlds take time to build… Read more here ➡️
#innovation #metaverse #immersivetechnology #immersiveexperience
