WSJ’s Takes Agencies’ AI Pulse At Cannes
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on June 27, 2023
The topics of AI and agencies came together in WSJ reporter Katie Deighton’s wide-ranging take on what agency pros were thinking and talking about at Cannes. It’s a given that AI will change the way advertising is bought, sold, and created. But all the talk is about “cost-cutting” as opposed to the use cases, particularly when it comes to the ways AI may create new revenue streams.
At the moment, it’s either anxiety or cost-cutting. People are naturally worried about how their career trajectory will change (and whether they’ll even recognize it in the next one-to-two years).
Still, I did try to point out some points lighting the way at Cannes:
“There’s a lot more ROI [return on investment] modeling” this year, said Greg Kahn, chief executive officer of GK Digital Ventures, a media technology and advertising advisory company. “Digital-led companies are saying, ‘Look, we’re sending 150-200 people here, we want to know that there’s not just one meeting and a few casual dinners happening.’
Read on: Shadow of AI Flits About Cannes Lions Ad Extravaganza
Greg Kahn
Emerging Tech Exchange
Founder & CEO
