Talking ‘On the Road — Again’ 

By Greg Kahn
Emerging Tech Exchange
Founder & CEO

Published on June 27, 2023

On Sunday, my wife and I took the three-hour drive from our home to the Berkshires to drop our son off at camp for the summer. 

My wife is a great navigator. But she’s no voice assistant. (And I mean that in the best possible way for both our sakes.)

On the drive to Massachusetts, I’d love to be able to ask my car to tell me where the nearest gas station is. Or where there’s a good spot for a picnic lunch. It’d be interesting to ask my car if there was anything notable in the town we’re passing through. Or if any of my direct ancestors settled in the Berkshires when they emigrated from Europe.

Even better: it would be great to ask my car about my meetings for the week. And it’d be a bonus if my car could make dinner reservations for our friends that are visiting from Arizona. 

Sure, a Google Assistant or Siri on a smartphone can handle some of those requests. But using mobile assistants is unwieldy when it comes to hands-free driving.  

Luckily, the promise of the in-car voice assistant is becoming a reality. 

It won’t be here in time for our road trip to the Berkshires, but consumers — especially millennials — are ready for it… 

To read more, click the links to open the latest post in my Substack, “Beyond The Hype Cycle,” titled, “Voice on Wheels.”

Greg Kahn 

Emerging Tech Exchange
Founder & CEO

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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