Getting Real About Revenues and AI
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on July 10, 2023
Aside from this week’s introduction of Meta’s Threads as a possible “Twitter Killer,” no subject has gotten more attention than the rise of generative artificial intelligence in business circles. It’s too early to comment on the depth of discourse about Threads. But at this point, it must be said that the commentary and back-and-forth conversations about generative AI have been sorely limited to cost-cutting.
I have nothing against productivity. Anything that can save me and my advisory clients time and staffing bloat is an obvious winner.
But reducing a few hours and hands in a given week, month, quarter is certainly not going to differentiate a brand or platform in the marketplace. It’s not going to produce greater creativity. It’s not going to attract greater investment, forge stronger partnerships, or attract more customers. It’s not going to lead to growth.
Yes, there’s been a lot of talk about the ways generative AI is “unlocking and democratizing creativity.” But for the most part, the current discussions about the potential of generative AI are too devoid of how these tools can generate revenue right now.
For more, check out my latest article in my weekly Substack, Beyond The Hype Cycle?, entitled “AI...Beyond Cost Savings” HERE
Greg Kahn
Emerging Tech Exchange
Founder & CEO
