As the MSG Sphere Turns…
By Greg Kahn
Emerging Tech Exchange
Founder & CEO
Published on July 18, 2023
*In last week’s ETX Newsletter, I talked a bit about my experience touring the then-still-under-construction MSG Sphere. I expanded on those thoughts in my Substack, Beyond the Hype Cycle? here:
Even seeing the unfinished construction of the MSG Sphere during CES in January, it was impossible not to perceive that you were witnessing the biggest change in live entertainment since 1929, when the NFL first turned on floodlights for night games.
The Las Vegas venue is that monumental. By bringing together hybrid digital and physical media in such a massive setting, the MSG Sphere, which was first lit up for the public on Independence Day, is a canvas for new ways of immersing the audience in sports and events.
Just the outside skin of the venue is groundbreaking. "The Exosphere is more than a screen or a billboard – it is living architecture, and unlike anything that exists anywhere in the world," said MSG Sphere SVP Guy Barnett.
Greg Kahn
Emerging Tech Exchange
Founder & CEO
